Digital & Social Media Marketing ( Advanced Course)
Three (3) Month (s) Certificate Program in Digital and Social Media Marketing
In addition to developing a fundamental understanding of how the digital marketing ecosystem works, during this course, the participant will work on a live project which provides them hands-on experience. Participants will also be exposed to experiential learning modules including creating their own website, participating in content writing, and search engine optimization, Linking the website with social media accounts, Google AdWords account management, digital advertising campaigns, marketing automation tools, and analytics. The pedagogy also includes contemporary case studies to provide comprehensive learning. All classes will be delivered live, which gives the participant an opportunity to solve the problems faced in real-time.
This Advanced Digital and Social Media Marketing program will be highly beneficial for:
- Traditional marketers, sales, communications, and brand managers keen on developing digital marketing skillset (Advanced Course)
- Digital marketers wanting to expand their perspectives by learning new-age digital platforms & tools along with analytics (Advanced Course)
- Early professionals and sales professionals who want to enter or are looking to switch from an existing field into digital marketing (Start with Basic Course, end with Advanced Course)
- The combination of basic and advanced course is for Leaders & Consultants who want to develop a strategic mindset that revolves around digital marketing & analytics strategy as the pathway to growth
- Small business owners and entrepreneurs who want to utilize digital marketing strategies and analytics to expand their business (Start with Basic Course, end with Advanced Course)
Tools You Will Learn
